|
Wahrscheinlichkeit |
probability |
|
Warenaufsteller |
display stand |
|
Warenetikett |
kimball tag |
|
Warentest |
product rating |
|
Warenzeichen |
trademark |
|
weitester Empfängerkreis |
total number of recipients |
|
weitester Leserkreis (WLK) |
total audience / total readers |
|
weitester Nutzerkreis (WNK) |
total audience / |
|
Werbeabteilung |
advertising department |
|
Werbeagentur |
advertising agency |
|
Werbeanalyse |
advertising analysis |
|
Werbeanschlag / Werbeplakat |
advertising bill / poster |
|
Werbeanteil |
share of advertising (SOA) |
|
Werbeantwortkarte |
advertising response card |
|
Werbeargument |
advertising point |
|
Werbeartikel |
advertising specialty / advertising novelty |
|
Werbeartikelhändler |
advertising novelty dealer |
|
Werbeassistent |
advertising assistent |
|
Werbeaufdruck |
advertising imprint |
|
Werbeaufkleber / Werbeaufschrift |
advertising label |
|
Werbeauftrag |
advertising order |
|
Werbeaufwand / Werbeaufwendungen |
advertising expenditure |
|
Werbeausgaben |
advertising costs |
|
Werbebeschränkung |
advertising restrictions |
|
Werbebranche |
advertising industry |
|
Werbebrief |
advertising letter |
|
Werbebroschüre |
advertising pamphlet |
|
Werbebudget |
advertising budget |
|
Werbebudgetierung |
advertising budget determination |
|
Werbebudgetplanung |
advertising budget planning |
|
Werbechancenanalyse |
advertising opportunity analysis |
|
Werbedruck |
advertising impact |
|
Werbedrucksache |
advertising matter |
|
Werbedurchführung |
advertising execution |
|
Werbeeffizienz |
advertising efficiency |
|
Werbeeinblendung |
commercial cut-in |
|
Werbeeinnahmen |
advertising receipts |
|
Werbeerfolg |
advertising effectiveness |
|
Werbeerfolgskontrolle |
advertising result control |
|
Werbeerfolgskriterium |
criterion of advertising effectiveness |
|
Werbeerfolgsprognose |
advertising effectiveness forecast |
|
Werbeerinnerung |
advertising recall |
|
Werbeexemplar |
promotion copy |
|
Werbefachzeitschrift |
advertising trade magazine |
|
Werbefaltprospekt |
advertising folder |
|
Werbefernsehen |
commercial television |
|
Werbefernsehzuschauer |
commercial television viewer |
|
Werbefläche |
advertising space |
|
Werbeflächen-Belegung |
space buying |
|
Werbeforschung |
advertising research |
|
Werbefotografie |
advertising photography / |
|
werbefreie Zeit |
blocked-out time |
|
Werbegemeinschaft |
advertising cooperative |
|
Werbegesamtausgaben |
total advertising expenditure |
|
Werbegeschenk |
free gift / give-away / |
|
Werbegesetzgebung |
advertising legislation |
|
Werbegestaltung |
advertising design |
|
Werbegewinn /-rentabilität |
advertising profit / |
|
Werbegrafik |
commercial art |
|
Werbegrundsätze |
advertising policy |
|
Werbeinvestition |
advertising investment |
|
Werbekampagne |
advertising campaign |
|
Werbekontakt |
advertising exposure |
|
Werbekontrolle |
advertising control |
|
Werbekonzept |
advertising concept |
|
Werbekostenzuschuss (WKZ) |
dealer promotion rebate / |
|
Werbemaßnahme |
advertising measure |
|
Werbemethode |
advertising technique |
|
Werbemittel |
advertisement (ad) |
|
Werbereaktion |
advertising response |
|
Werberecht |
advertising law |
|
Werbestrategie |
advertising strategy |
|
Werbetext |
advertising copy |
|
Werbetexter |
copywriter |
|
Werbeträger |
advertising medium |
|
Werbeträgerkontakt |
media exposure |
|
Werbeunterbrechung |
cut-in commercial |
|
Werbeverbot |
advertising prohibition |
|
Werbeversprechen |
advertising promise |
|
Werbewirkung |
advertising effect |
|
Werbezeiten-Einkauf |
time buying |
|
Werbeziele |
advertising objective |
|
Werbungtreibender |
advertiser |
|
Wertschöpfung / Wertzuwachs |
value added |
|
Wettbewerb |
competition |
|
Wettbewerbsrecht |
competition legislation / |
|
Wiederaufnahme |
retake |
|
Wiedereinführung |
Relaunch |
|
Wiedererkennung |
recognition |
|
Wiedererkennungswert |
recognition value |
|
wirksame Reichweite |
effective coverage (effective audience) |
|
Wirksamkeit |
effektiveness |
|
Wirkung |
effect |
|
Wirkungsanalyse |
effectiveness analysis |
|
Wirkungsbereich |
effective circulation |
|
Wirkungsforschung |
effectiveness research |
|
Wirtschaftspresse |
business magazines |
|
Wirtschaftsredakteur |
business editor |
|
Wirtschaftsteil |
business section / business pages |
|
Wirtschaftswerbung |
business advertising |
|
Wochenblätter |
weeklies |
|
Wochenschau |
newsreel |
|
Wochenzeitung |
weekly newspaper |
|
Wurfsendung |
direct-distribution advertising |