Illustration

illustration, picture

Illustrator

illustrator

Illustrierte

picture magazine

Image Werbung

brand image advertising

Imageforschung

image research

Imagetransfer

image transfer

Imagewirkung

image effect

Imitat / Imitation

knockoff

Impressum

imprint

Industriegüterwerbung

industrial goods advertising

Informationsblatt

fact sheet

Informationsdienst

newsletter

Informationsfluss

flow of information

Informationsgrad

level of information

Informationsnachfrage

demand for information

Informationspolitik

information policy

Informationsquelle

source of information

Informationstechnologie

information technology

Informationsüberlastung

information overload

Informationsverarbeitung

information processing

Informationsverbreitung

diffusion of information

informative Werbung

information advertising

Inhaltsanalyse

content analysis

Inhaltsverzeichnis

contents page

Innenaufnahme

interior shot

Inselspot

isolated spot

Inserat

insertion

Inserent

advertiser

Inserentenverzeichnis

advertisers' index

inserieren

advertise

Insertionsanweisung

scheduling instruction(s)

Insertionsplan

space schedule

inszenieren

stage

Inszenierung

staging

Intendant

director-general

Intendanz

director-general's office

Intermediaforschung

intermedia research

Intermediaplanung

intermedia planning

Intermediaselektion

intermedia selection

Intermediavergleich

intermedia comparison

Intramediaplanung

intramedia planning

Intramediaselektion

intramedia selection

Intramediavergleich

intramedia comparison

Investitionsgüter

investment goods

irreführende Werbung

deceptive advertising

Irreführung

deception