|
Kabelbetreiber |
cable operator |
|
Kabelfernsehen |
cable television |
|
Kabelfernsehwerbung |
cable TV advertising |
|
Kabelfernsehzuschauer |
cable TV viewer |
|
Kabelfernsehzuschauerhaushalt |
cable TV household |
|
Kabelfernsehzuschauermessung |
cable TV audience measurement |
|
Kabelfernsehzuschauerschaft |
cable TV audience |
|
Kabelkanal |
cable channel |
|
Kabelleitung |
cable circuit |
|
Kabelnetz |
cable network |
|
Kabelnetzbetreiber |
cable network operator |
|
Kabelrundfunk |
cablecasting |
|
Kabeltext |
cable text |
|
Kameraeinstellung |
camera shooting angle |
|
Kamerafahrt |
camera tracking |
|
Kampagne |
campaign |
|
Kanal |
channel |
|
Karikatur |
cartoon |
|
Karikaturist |
cartoonist |
|
Kassettenfilm |
cartridge film |
|
Kassettenrekorder |
cassette recorder |
|
Kassettentonband |
cassette recording |
|
Kauf |
purchase |
|
Kaufabsicht |
buying intention |
|
Kaufakt |
act of purchase |
|
Kaufaktmarketing |
direct-action marketing |
|
Kaufangebot |
buying offer / buying quotation |
|
Kaufanreiz |
buying incentive |
|
Kaufeinfluss |
buying influence |
|
Kaufeinstellung |
buying attitude |
|
Kaufentscheidung |
buying decision |
|
Kaufentscheidungsprozess |
buying decision process |
|
Kaufentschlussanalyse |
activation research |
|
Käufer |
buyer / purchaser |
|
Käuferanalyse |
buyer analysis |
|
Käuferbeobachtung |
buyer's observation |
|
Kauferfolg |
conversation rate |
|
Käuferforschung |
buyer research |
|
Käufermarkt |
buyer's market |
|
Käuferstudie |
purchaser study |
|
Käuferverhalten |
buyer behaviour |
|
Kaufgewohnheit |
buying habit |
|
Kaufinteressent |
prospective buyer |
|
Kaufkraft |
buying power |
|
Kaufmotiv |
buying motive |
|
Kaufmotivation |
buying motivation |
|
Kaufmotivationsforschung |
buying motivation research |
|
Kaufmuster |
buying pattern |
|
Kaufneigung |
propensity to buy |
|
Kaufort |
point of purchase |
|
Kaufphase |
buying phase |
|
Kaufprozess |
buying process |
|
Kaufreaktion |
purchase response |
|
Kaufreaktionsmuster |
purchase response pattern |
|
Kaufreue |
post-purchase regret |
|
Kaufrisiko |
purchase risk |
|
Kaufsituation |
buying situation |
|
Kaufstatistik |
purchasing statistics |
|
Kaufverhalten |
buying behavior |
|
Kaufverhaltensmodell |
model of buying |
|
Kaufwahrscheinlichkeit |
buying probability |
|
Kaufwerbemittel |
direct-action advertisement |
|
Kaufwerbung |
direct-action advertising |
|
Kaufwunsch |
buying desire |
|
Kernleser |
primary reader |
|
Kernleserschaft |
primary readers (regular readers) |
|
Kernzielgruppe |
main target group |
|
Key-Account-Management (Schlüssel-/Großkundenmanage- ment) |
key account management |
|
Keyword (Schlüsselwort) |
key word |
|
Kickback (Rückzahlung) |
kickback |
|
Kinderprogramm |
children's programme |
|
Kinderserie |
children's serial |
|
Kino Werbeansage |
cinema announcement |
|
Kinobesucher |
cinemagoer / moviegoer |
|
Kinofilm |
cinefilm |
|
Kinoplakat |
cinema poster |
|
Kinowerbung |
cinema advertising / |
|
Klang |
sound |
|
Klangbild |
sound pattern |
|
Klangeindruck |
sound impression |
|
Klappe (Film) |
clapstick |
|
Klarsichtfolie |
acetate foil |
|
klassisches Medium |
traditional medium |
|
Kleinanzeige |
classified ad(vertisement) |
|
Kleinanzeigenrubrik |
classified ad(vertisement) column |
|
Kleinanzeigenwerbung |
classified advertising |
|
Kleinbuchstabe |
lower-case letter |
|
Kleinformat |
small size |
|
Kleingedrucktes |
the fine print |
|
Klinkenputzer |
knocker |
|
kognitiver Reiz |
cognitive appeal |
|
Kolumne |
column |
|
Kombinationsmethode |
composite method |
|
Kombinationsrabatt |
combination discount |
|
Kombinationstarif / -preis |
combined rate |
|
kombiniertes Abonnement |
clubbing offer |
|
Kommentar |
commentary |
|
Kommentator |
commentator |
|
kommentieren |
to comment on |
|
kommerzielle Werbung |
commercial advertising |
|
kommunale Werbung |
community advertising |
|
Kommunalfernsehen |
community station television |
|
Kommunalrundfunk |
community station broadcasting |
|
Kommunikation |
communication |
|
Kommunikationsakt |
communication act |
|
Kommunikationsberufe |
communication arts |
|
Kommunikationsdichte |
density of communication |
|
Kommunikationserfolg |
communications effectiveness |
|
Kommunikationsforschung |
communication research |
|
Kommunikationsinstrument |
instrument of communication |
|
Kommunikationsmarketing |
message marketing |
|
Kommunikationsmedium |
communication medium |
|
Kommunikationsmittel |
means of communication |
|
Kommunikationsmix |
communication mix |
|
Kommunikationsmodell |
communication model |
|
Kommunikationsstruktur |
communication structure |
|
Kommunikationstechnologie |
communication technology |
|
Kommunikationsumfeld |
communication environment |
|
Kommunikationsverhalten |
communication behavior |
|
Kommunikationswissenschaft |
communication sience |
|
Kommunikationsziel |
objective of communication |
|
kommunikative Dissonanz |
communicative dissonance |
|
Kommunikator |
communicator |
|
kommunizieren |
communicate |
|
Komödie |
comedy play |
|
Konjunkturzyklus |
business cycle |
|
Konkurrent |
competitor |
|
Konkurrenz |
competition |
|
Konkurrenzanalyse |
analysis of the competition |
|
Konkurrenzausschluss |
exclusivity clause |
|
Konkurrenzbeobachtung |
competition observation |
|
Konkurrenzforschung |
competition research |
|
Konkurrenzmarke |
competitor's brand |
|
Konkurrenzmethode |
competitive-parity method |
|
Konkurrenzprogramm |
competing program |
|
Konkurrenzsender |
competing channel |
|
Konkurrenzspanne |
competitors' margin |
|
Konkurrenzvorteil |
competitive edge |
|
Konsum |
consumption |
|
Konsument |
consumer |
|
Konsumentenforschung |
consumer research |
|
Konsumforschung |
consumption research |
|
Konsumgewohnheit |
consumption habit |
|
Konsumgüter |
consumer goods |
|
Konsumgüterindustrie |
consumer goods industry |
|
Konsumgüterwerbung |
consumer goods advertising |
|
Konsummuster |
consumption pattern |
|
Konsumnachfrage |
demand for consumer goods |
|
Konsumneigung |
propensity to consume |
|
Konsumverhalten |
consumption behavior |
|
Kontakt |
contact /exposure |
|
Kontakt pro Anzeigenseite |
advertising page exposure (apx) |
|
Kontakt pro Doppelseite |
double-page spread exposure |
|
Kontaktbericht |
call report |
|
Kontaktbewertungskurve |
response curve |
|
Kontaktchance |
probability of exposure / |
|
Kontaktdosierung |
exposure dosage |
|
Kontakter |
account executive |
|
Kontaktforschung |
exposure research |
|
Kontaktfrequenz / Kontakthäufigkeit |
exposure frequency |
|
Kontaktgewichtung |
exposure weighting |
|
Kontaktgruppenleiter |
account supervisor |
|
Kontaktintensität |
intensity of exposure |
|
Kontaktintervall |
exposure interval |
|
Kontaktmessung |
measurement of exposure |
|
Kontaktpreis |
cost per exposure |
|
Kontaktqualität |
quality of exposure |
|
Kontaktstreuung |
variance of exposure |
|
Kontaktverteilung |
exposure distribution |
|
Kontaktverteilungskurve |
curve of exposure distribution |
|
Kontaktwahrscheinlichkeit |
probability of exposure |
|
Kontaktzahl / Kontaktmenge |
number of exposures / coverage figure |
|
kontinuierliche Werbung |
continuous advertising |
|
Kontrastprogramm |
counter program |
|
Kontrastregelung |
contrast control |
|
Konzession |
license |
|
Konzessionsinhaber |
licencee |
|
Kooperationswerbung / |
cooperative advertising |
|
Korrekturabzug |
proof |
|
Korrekturlesen |
proofreading |
|
Kosten plus Pauschale |
cost plus fee |
|
Kosten pro Anfrage |
cost per inquiry |
|
Kosten pro Antwort |
cost per return |
|
Kosten pro Bestellung |
cost per order |
|
Kosten pro Verkauf |
cost per sale |
|
Kosten-Nutzen-Analyse |
cost-benefit analysis |
|
Kosten-Nutzen-Verhältnis |
cost-benefit-ratio |
|
Kostenvoranschlag |
estimate |
|
Kreativdirektor |
creative director |
|
Kreativer |
agency creative |
|
Kreativgruppe |
creative group |
|
Kreativität |
creativeness |
|
Kreativitätsmethode |
creative idea generation |
|
Kreativstrategie |
creative strategy |
|
Kulisse |
flat |
|
Kulturzeitschrift |
cultural magazine |
|
Kumulation |
(audience) (ac)cumulation |
|
Kumulationseffekt |
cumulation effect |
|
kumulative Reichweite |
cumulative coverage |