|
Ladentheke |
store counter / counter |
|
Lancierung |
launch |
|
Langzeitstudie |
longitudinal study |
|
Langzeittrend |
secular trend |
|
Laufzeit |
running time (screen time) |
|
Layout |
layout (makeup) |
|
Leitartikel |
leader |
|
Lektor |
editor / reader |
|
Lesedauer |
reading time |
|
Lesehäufigkeit |
frequency of reading |
|
Leser |
reader |
|
Leser pro Ausgabe (LpA) |
average-issue audience (A.I.A.) / readers per issue (rpi) |
|
Leser pro Exemplar (LpE) |
primary and secondary readers per copy |
|
Leser pro Nummer (LpN) |
readers per copy (rpc) |
|
Leseranalyse |
readership analysis |
|
Leserbefragung |
readership survey |
|
Leser-Blatt-Bindung (LBB) |
reader loyalty |
|
Lesermarktanteil |
market share of readers |
|
Leserschaft |
readership |
|
Leserservice |
reader service |
|
letzter Sendetermin |
last telecast |
|
Leuchtplakat |
glow bulletin |
|
Lieferschein |
delivery ticket |
|
Liefertermin |
delivery date |
|
Listenpreis |
advertised price |
|
Live-Aufnahme |
live coverage |
|
Livesendung |
live broadcast |
|
Live-Spot |
live-action commercial |
|
Livestudio |
live studio |
|
Lizenz |
licence |
|
Lizenzabkommen |
licence agreement |
|
Lizenzdauer |
licence period |
|
Lizenzgeber |
licencer |
|
Lizenzgebühr |
licence fee |
|
lizenzieren |
to licence |
|
Lizenzierung |
licensing |
|
Lizenznehmer |
licencee |
|
Lizenzpolitik |
licensing policy |
|
Lizenzprodukt |
licenced product |
|
Lokalausgabe |
spot market edition / local edition |
|
Lokalbericht |
spot report |
|
Lokalberichterstattung |
spot news coverage |
|
lokale Fernsehwerbung |
spot television advertising |
|
lokale Hörfunkwerbung |
spot radio advertising |
|
lokale Werbung |
local advertising |
|
lokales Fernsehen |
local television |
|
Lokalnachrichten |
local news |
|
Lokalpresse |
local press |
|
Lokalseite |
local page |
|
Lokalsender |
local-channel station |
|
Lokalsendung |
local broadcast |
|
Lokaltarif |
local rate |
|
Lokalteil |
local section |
|
Lokalzeitung |
local (news)paper |
|
lose Beilage |
loose insert |
|
Luxusbedarf |
demand for luxury goods |
|
Luxusgüterwerbung |
luxury goods advertising |