|
Packungsbeilage/-beigabe (werblich)
|
zip ad(vertisment)
|
|
Panel
|
panel
|
|
Panorama-Anzeige
|
gutter bleed
|
|
Papier
|
paper
|
|
Pappe
|
board
|
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Partneragentur
|
partner agency
|
|
passiver Bekanntheitsgrad
|
aided recall
|
|
Pauschale plus Provision
|
fee plus commission
|
|
Pauschalgebühr
|
flat rate
|
|
Pausenbild
|
interval slide
|
|
Personalmarketing
|
recruitment marketing
|
|
Personalwerbung
|
recruitment advertising
|
|
Personen mit Werbeträger- oder Werbemittelkontakt
|
exposed people
|
|
Personen ohne Werbeträger- oder Werbemittelkontakt
|
unexposed people
|
|
Personenmarketing
|
person marketing
|
|
Personenstichprobe
|
sample of individuals
|
|
persönliche Befragung
|
face-to-face interview
|
|
Pharmawerbung
|
pharmaceutical advertising
|
|
phasenweise Werbung
|
flighting
|
|
Photosatz
|
photocomposition
|
|
Pilotprogramm
|
pilot program
|
|
Pilotsendung
|
pilot broadcast
|
|
Plakat
|
poster / bill
|
|
Plakatanschlag
|
poster advertising / billposting
|
|
Plakatfläche
|
bulletin board / poster panel
|
|
Plakatformat
|
poster size
|
|
Plakatierung
|
billposting
|
|
Plakatkontakt
|
poster exposure
|
|
Plakatreichweite
|
advertising poster circulation
|
|
Plakatreichweitenuntersuchung
|
poster audience investigation
|
|
Plakatwerbung
|
bulletin board advertising / poster advertising
|
|
Planung
|
planning
|
|
platzieren
|
to place / to position
|
|
Platzierung
|
placement
|
|
Platzierung oben links
|
top left position
|
|
Platzierungsaufschlag
|
preferred position surcharge
|
|
Platzierungseffekt
|
position effect
|
|
Platzierungswunsch
|
position request
|
|
politische Werbung
|
political advertising
|
|
Portfolio
|
portfolio
|
|
Poster
|
poster
|
|
prägen / aufprägen (bedrucken)
|
to imprint on
|
|
Preis pro Werbeminute
|
cost per commercial minute
|
|
Preisabsprache
|
price agreement
|
|
Preisbestimmung
|
pricing
|
|
Preisbestimmungsfaktor
|
price determining factor
|
|
Preisbewusstsein
|
price awareness
|
|
Preisbildung
|
price setting
|
|
Preiserhöhung / Preisanstieg
|
price increase
|
|
Preisermäßigung
|
price cut
|
|
Preisliste
|
rate book
|
|
Preispolitik
|
rate policies
|
|
Presse
|
press
|
|
Presseagentur
|
press agency
|
|
Presseausschnittdienst
|
press-cuttings service
|
|
Presseclipping
|
clipping
|
|
Pressemappe
|
press folder
|
|
Pressemitteilung
|
press release
|
|
Presserecht
|
press law
|
|
Presseverteiler
|
press distributor
|
|
Pre-Test / Voruntersuchung / Probebefragung
|
pretest
|
|
Printmedien
|
print media / printed media
|
|
Privatsender
|
commercial station / private channel
|
|
Probeabonnement
|
trial subscription
|
|
Probeabzug / Korrekturabzug
|
proof
|
|
Probeexemplar
|
sample copy
|
|
Produktgruppe
|
product line
|
|
Produktion
|
production
|
|
Produktlinienerweiterung
|
line-extensions
|
|
Produktmanager
|
product manager
|
|
Produktplatzierung
|
product placement
|
|
Produktspezialisierung
|
product specialization
|
|
Produktwerbung
|
product advertising
|
|
Prognose
|
forecast
|
|
Programmhinweis
|
promotional program announcement
|
|
Programmplan
|
program schedule
|
|
Programmplanung / Programmgestaltung (auch: Programmpolitik)
|
programming
|
|
Programmschema
|
station schedule
|
|
Programm-Supplement
|
program listings supplement
|
|
Programmformat / Sendeformat
|
program format
|
|
Programmumfeld
|
program environment
|
|
Werbeunterbrechung (TV/HF)
|
commercial cut-in (cut-in commercial)
|
|
Programmvorschau
|
program preview
|
|
Programmzeitschrift
|
radio and tv guide
|
|
Projektion
|
projection
|
|
Pro-Kopf-Umsatz
|
per capita sales
|
|
Pro-Kopf-Verbrauch
|
per capita consumption
|
|
Prospekt
|
pamphlet
|
|
Provision
|
commission
|
|
Provisionsteilung
|
split commission
|
|
Publikation
|
publication
|
|
Publikum
|
audience
|
|
Publikumsforschung
|
audience research
|
|
Publikumswerbung
|
consumer advertising
|
|
Publikumszeitschrift
|
general interest magazine / consumer magazine
|
|
publizieren
|
to publish
|
|
Publizistik
|
journalism
|