|
Packungsbeilage/-beigabe (werblich) |
zip ad(vertisment) |
|
Panel |
panel |
|
Panorama-Anzeige |
gutter bleed |
|
Papier |
paper |
|
Pappe |
board |
|
Partneragentur |
partner agency |
|
passiver Bekanntheitsgrad |
aided recall |
|
Pauschale plus Provision |
fee plus commission |
|
Pauschalgebühr |
flat rate |
|
Pausenbild |
interval slide |
|
Personalmarketing |
recruitment marketing |
|
Personalwerbung |
recruitment advertising |
|
Personen mit Werbeträger- oder Werbemittelkontakt |
exposed people |
|
Personen ohne Werbeträger- oder Werbemittelkontakt |
unexposed people |
|
Personenmarketing |
person marketing |
|
Personenstichprobe |
sample of individuals |
|
persönliche Befragung |
face-to-face interview |
|
Pharmawerbung |
pharmaceutical advertising |
|
phasenweise Werbung |
flighting |
|
Photosatz |
photocomposition |
|
Pilotprogramm |
pilot program |
|
Pilotsendung |
pilot broadcast |
|
Plakat |
poster / bill |
|
Plakatanschlag |
poster advertising / billposting |
|
Plakatfläche |
bulletin board / poster panel |
|
Plakatformat |
poster size |
|
Plakatierung |
billposting |
|
Plakatkontakt |
poster exposure |
|
Plakatreichweite |
advertising poster circulation |
|
Plakatreichweitenuntersuchung |
poster audience investigation |
|
Plakatwerbung |
bulletin board advertising / |
|
Planung |
planning |
|
platzieren |
to place / to position |
|
Platzierung |
placement |
|
Platzierung oben links |
top left position |
|
Platzierungsaufschlag |
preferred position surcharge |
|
Platzierungseffekt |
position effect |
|
Platzierungswunsch |
position request |
|
politische Werbung |
political advertising |
|
Portfolio |
portfolio |
|
Poster |
poster |
|
prägen / aufprägen (bedrucken) |
to imprint on |
|
Preis pro Werbeminute |
cost per commercial minute |
|
Preisabsprache |
price agreement |
|
Preisbestimmung |
pricing |
|
Preisbestimmungsfaktor |
price determining factor |
|
Preisbewusstsein |
price awareness |
|
Preisbildung |
price setting |
|
Preiserhöhung / Preisanstieg |
price increase |
|
Preisermäßigung |
price cut |
|
Preisliste |
rate book |
|
Preispolitik |
rate policies |
|
Presse |
press |
|
Presseagentur |
press agency |
|
Presseausschnittdienst |
press-cuttings service |
|
Presseclipping |
clipping |
|
Pressemappe |
press folder |
|
Pressemitteilung |
press release |
|
Presserecht |
press law |
|
Presseverteiler |
press distributor |
|
Pre-Test / Voruntersuchung / Probebefragung |
pretest |
|
Printmedien |
print media / printed media |
|
Privatsender |
commercial station / private channel |
|
Probeabonnement |
trial subscription |
|
Probeabzug / Korrekturabzug |
proof |
|
Probeexemplar |
sample copy |
|
Produktgruppe |
product line |
|
Produktion |
production |
|
Produktlinienerweiterung |
line-extensions |
|
Produktmanager |
product manager |
|
Produktplatzierung |
product placement |
|
Produktspezialisierung |
product specialization |
|
Produktwerbung |
product advertising |
|
Prognose |
forecast |
|
Programmhinweis |
promotional program announcement |
|
Programmplan |
program schedule |
|
Programmplanung / Programmgestaltung (auch: Programmpolitik) |
programming |
|
Programmschema |
station schedule |
|
Programm-Supplement |
program listings supplement |
|
Programmformat / Sendeformat |
program format |
|
Programmumfeld |
program environment |
|
Werbeunterbrechung (TV/HF) |
commercial cut-in |
|
Programmvorschau |
program preview |
|
Programmzeitschrift |
radio and tv guide |
|
Projektion |
projection |
|
Pro-Kopf-Umsatz |
per capita sales |
|
Pro-Kopf-Verbrauch |
per capita consumption |
|
Prospekt |
pamphlet |
|
Provision |
commission |
|
Provisionsteilung |
split commission |
|
Publikation |
publication |
|
Publikum |
audience |
|
Publikumsforschung |
audience research |
|
Publikumswerbung |
consumer advertising |
|
Publikumszeitschrift |
general interest magazine / |
|
publizieren |
to publish |
|
Publizistik |
journalism |