|
Satellitenfernsehen |
satellite television |
|
Satellitennetz |
satellite network |
|
Satellitensender |
satellite channel |
|
Satellitenübertragung |
satellite transmission |
|
Sätigungsniveau |
saturation stage |
|
Sättigungsfunktion |
growth saturation function |
|
Sättigungsphase |
saturation level |
|
Sättigungsprozess |
saturation process |
|
Sättigungsreichweite |
saturation coverage |
|
Satzspiegel |
type area |
|
Scanner |
scanner |
|
Schaltplan (TV/HF) |
commercial time table |
|
Schaltung (von Werbung) / Platzierung |
placement |
|
scharfe Konkurrenz |
keen competition |
|
Schleichwerbung |
editorial hosting |
|
schneiden / überarbeiten |
to edit |
|
Schrift |
type |
|
Schriftart |
typeface |
|
Schriftart |
type font |
|
Schriftgröße |
type size |
|
Schriftsetzer |
typesetter, compositor |
|
Sehbeteiltigung |
share of audience |
|
Sehdauer |
time spent viewing |
|
Seher |
viewer |
|
Seher pro Tag |
viewers per day |
|
Seherstruktur |
structure of audience |
|
Sehgewohnheit |
viewing habit |
|
Seitenbeachtung |
page traffic |
|
Seitenbeachtungswert |
page traffic score |
|
Seitenkontakt |
page exposure |
|
Seitenumbruch |
page makeup |
|
selektive Werbung |
selective advertising |
|
Sende-/Werbeunterbrechung |
commercial break / commercial cut-in |
|
Sendeablaufprotokoll |
transmission log |
|
Sendeaufnahme |
taped broadcast |
|
Sendeauftrag |
broadcast order |
|
Sendeausfall |
transmission breakdown |
|
Sendeband |
transmission tape |
|
Sendebeginn |
sign-on |
|
Sendebild |
outgoing picture |
|
Sendedauer |
duration of transmission |
|
Sendeempfang |
broadcast receiption |
|
Sendeformat / Programmformat |
program format |
|
Sendefrequenzbereich |
broadcast spectrum |
|
Sendegebiet |
signal service area |
|
Sendekopie |
transmission copy |
|
Sendeleistung |
effective radiated power (ERP) |
|
Sendepause |
station break |
|
Sendeplan |
broadcast schedule |
|
Sender |
broadcasting station |
|
Senderechte |
broadcasting rights |
|
Senderreichweite |
channel audience |
|
Sendeschluss |
sign-off |
|
Sendesperre (für Werbung) |
(airtime) block-out |
|
Sendetermin |
air date |
|
Sendeturm |
radio tower |
|
Sendezeit |
Airtime |
|
Skala |
scale, scalometer |
|
Skalenfarben |
scale colours |
|
Skalierung |
scaling |
|
Skizze |
sketch, raw draft, visual |
|
Slogan |
slogan |
|
Sonderangebot |
bargain offer |
|
Sonderausgabe |
special edition |
|
Sonderbeilage |
special supplement |
|
Sonderdruck |
off-print |
|
Sonderfarben |
special colours |
|
Sonderform |
special form |
|
Sonderplatzierung |
special position |
|
Sonderpreis / Sondertarif |
off card rate (premium rate, |
|
Sonderrabatt |
special discount |
|
Sonderwerbeformen |
special ad |
|
Sonderzeichen |
special character |
|
Sonntagsausgabe |
sunday edition |
|
Soziodemographie |
sociodemographics |
|
sozioökonomischer Status |
socioeconomic status (SES) |
|
Spalte |
column |
|
Spaltenbreite |
column width |
|
Spaltenzahl |
number of columns |
|
Spot (TV-Spot) |
commercial |
|
stiller Teilhaber |
sleeping partner |
|
stoßweise Werbung |
burst advertising |
|
strategischer Planer |
strategic planner |
|
Streuauftrag |
media buying order |
|
Streubereich |
coverage area |
|
Streudauer |
advertising time |
|
Streudichte |
advertising density |
|
streufähige Werbemittel |
above-the-line advertising |
|
Streumenge |
number of advertisements |
|
Streuplan |
media schedule |
|
Streuung |
dispersion |
|
Streuverluste |
coverage waste |
|
Streuversand |
nonqualified distribution |
|
Streuwertanalyse |
media performance analysis |
|
Streuwertfaktor |
cost per conversation factor |
|
Strukturwandel |
structural change |
|
Studiokamera |
stand camera |
|
Studiosendung |
studio broadcast |
|
Stufenmodell |
stage model |
|
Stunden-Netto-Reichweite |
net coverage by hour |
|
Suchmaschine |
search engine |
|
Suchmaschinen-Marketing |
search engine marketing (SEM) |
|
Suchmaschinen-Optimierung |
search engine optimization (SEO) |
|
suggestive Werbung |
suggestive advertising |
|
Supplement |
supplement |
|
Synergie |
synergy |