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Satellitenfernsehen
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satellite television
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Satellitennetz
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satellite network
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Satellitensender
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satellite channel
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Satellitenübertragung
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satellite transmission
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Sätigungsniveau
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saturation stage
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Sättigungsfunktion
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growth saturation function
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Sättigungsphase
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saturation level
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Sättigungsprozess
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saturation process
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Sättigungsreichweite
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saturation coverage
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Satzspiegel
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type area
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Scanner
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scanner
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Schaltplan (TV/HF)
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commercial time table
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Schaltung (von Werbung) / Platzierung
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placement
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scharfe Konkurrenz
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keen competition
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Schleichwerbung
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editorial hosting
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schneiden / überarbeiten
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to edit
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Schrift
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type
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Schriftart
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typeface
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Schriftart
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type font
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Schriftgröße
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type size
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Schriftsetzer
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typesetter, compositor
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Sehbeteiltigung
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share of audience
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Sehdauer
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time spent viewing
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Seher
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viewer
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Seher pro Tag
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viewers per day
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Seherstruktur
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structure of audience
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Sehgewohnheit
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viewing habit
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Seitenbeachtung
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page traffic
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Seitenbeachtungswert
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page traffic score
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Seitenkontakt
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page exposure
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Seitenumbruch
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page makeup
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selektive Werbung
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selective advertising
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Sende-/Werbeunterbrechung
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commercial break / commercial cut-in
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Sendeablaufprotokoll
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transmission log
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Sendeaufnahme
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taped broadcast
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Sendeauftrag
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broadcast order
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Sendeausfall
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transmission breakdown
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Sendeband
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transmission tape
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Sendebeginn
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sign-on
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Sendebild
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outgoing picture
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Sendedauer
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duration of transmission
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Sendeempfang
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broadcast receiption
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Sendeformat / Programmformat
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program format
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Sendefrequenzbereich
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broadcast spectrum
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Sendegebiet
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signal service area
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Sendekopie
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transmission copy
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Sendeleistung
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effective radiated power (ERP)
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Sendepause
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station break
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Sendeplan
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broadcast schedule
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Sender
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broadcasting station
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Senderechte
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broadcasting rights
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Senderreichweite
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channel audience
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Sendeschluss
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sign-off
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Sendesperre (für Werbung)
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(airtime) block-out
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Sendetermin
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air date
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Sendeturm
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radio tower
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Sendezeit
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Airtime
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Skala
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scale, scalometer
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Skalenfarben
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scale colours
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Skalierung
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scaling
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Skizze
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sketch, raw draft, visual
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Slogan
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slogan
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Sonderangebot
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bargain offer
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Sonderausgabe
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special edition
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Sonderbeilage
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special supplement
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Sonderdruck
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off-print
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Sonderfarben
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special colours
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Sonderform
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special form
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Sonderplatzierung
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special position
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Sonderpreis / Sondertarif
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off card rate (premium rate, special rate)
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Sonderrabatt
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special discount
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Sonderwerbeformen
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special ad
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Sonderzeichen
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special character
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Sonntagsausgabe
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sunday edition
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Soziodemographie
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sociodemographics
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sozioökonomischer Status
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socioeconomic status (SES)
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Spalte
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column
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Spaltenbreite
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column width
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Spaltenzahl
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number of columns
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Spot (TV-Spot)
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commercial
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stiller Teilhaber
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sleeping partner
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stoßweise Werbung
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burst advertising
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strategischer Planer
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strategic planner
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Streuauftrag
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media buying order
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Streubereich
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coverage area
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Streudauer
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advertising time
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Streudichte
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advertising density
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streufähige Werbemittel
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above-the-line advertising
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Streumenge
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number of advertisements
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Streuplan
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media schedule
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Streuung
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dispersion
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Streuverluste
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coverage waste
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Streuversand
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nonqualified distribution
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Streuwertanalyse
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media performance analysis
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Streuwertfaktor
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cost per conversation factor
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Strukturwandel
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structural change
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Studiokamera
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stand camera
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Studiosendung
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studio broadcast
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Stufenmodell
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stage model
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Stunden-Netto-Reichweite
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net coverage by hour
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Suchmaschine
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search engine
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Suchmaschinen-Marketing
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search engine marketing (SEM)
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Suchmaschinen-Optimierung
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search engine optimization (SEO)
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suggestive Werbung
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suggestive advertising
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Supplement
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supplement
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Synergie
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synergy
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