|
bargain offer |
Sonderangebot |
|
barter |
Gegengeschäft |
|
base rate |
Anzeigengrundpreis |
|
basic concept |
Grundkonzept |
|
basic rate |
Grundpreis |
|
basic research |
Grundlagenforschung |
|
basic size |
Grundformat |
|
behavioral analysis |
Verhaltensanalyse |
|
bestseller |
Verkaufsschlager |
|
bill |
Plakat |
|
billback |
Rabatt-Nachbelastung |
|
billposting |
Plakatierung |
|
bitmap |
Bitmap |
|
blocked-out time |
werbefreie Zeit |
|
blow up |
Großformat |
|
board |
Pappe |
|
body copy |
Anzeigenhauptteil |
|
body copy, running text |
Fließtext |
|
booklet, copy |
Heft |
|
brand |
Marke |
|
brand acceptance |
Markenakzeptanz |
|
brand advertising |
Markenartikelwerbung |
|
brand article |
Markenartikel |
|
brand article industry |
Markenartikel-Branche |
|
brand article producer |
Markenartikelhersteller |
|
brand association |
Markenassoziation |
|
brand awareness |
Markenbekanntheit |
|
brand choice |
Markenauswahl |
|
brand comparison |
Markenvergleich |
|
brand consciousness |
Markenbewusstsein |
|
brand design |
Markendesign |
|
brand differentiation |
Markendifferenzierung |
|
brand distribution |
Markenvertrieb |
|
brand equity |
Markenwert |
|
brand identity |
Markenidentität |
|
brand image |
Markenimage |
|
brand image advertising |
Image Werbung |
|
brand intelligence |
Markeninformation |
|
brand loyalty |
Markentreue |
|
brand name |
Markenname |
|
brand perception |
Markenwahrnehmung |
|
brand personality |
Markenpersönlichkeit |
|
brand piracy |
Markenpiraterie |
|
brand policy |
Markenpolitik |
|
brand positioning |
Markenpositionierung |
|
brand preference |
Markenpräferenz |
|
brand product association |
Markenprägnanz |
|
brand product test |
Markentest |
|
brand profile |
Markenprofil |
|
brand quality |
Markenqualität |
|
brand rating index (BRI) |
Markenbekannheitsindex |
|
brand strategy |
Markenstrategie |
|
brand switcher |
Markenwechsler |
|
brand switching |
Markenwechsel |
|
brand trend |
Markentrend |
|
branded goods distribution |
Markenartikelvertrieb |
|
branded goods system |
Markenartikelsystem |
|
branding |
Markenbildung |
|
break-even point |
Rentabilitätsgrenze |
|
breakfast television |
Frühstücksfernsehen |
|
briefing |
Briefing |
|
broadcast advertising |
Rundfunkwerbung |
|
broadcast announcer |
Rundfunksprecher |
|
broadcast media analysis |
Funkmedien-Analyse |
|
broadcast media research |
Funkmedienforschung |
|
broadcast medium |
Funkmedium |
|
broadcast order |
Sendeauftrag |
|
broadcast program |
Rundfunkprogramm |
|
broadcast receiption |
Sendeempfang |
|
broadcast schedule |
Sendeplan |
|
broadcast spectrum |
Sendefrequenzbereich |
|
broadcasting |
Rundfunk |
|
broadcasting corporation |
Rundfunkgesellschaft |
|
broadcasting reception fee |
Rundfunkgebühr |
|
broadcasting research |
Rundfunkforschung |
|
broadcasting rights |
Senderechte |
|
broadcasting station |
Sender |
|
broadcasting station / |
Rundfunksender / Radiosender |
|
broadsheet / blow-up |
Großformat |
|
budget |
Etat |
|
budget calculation |
Etatkalkulation |
|
budgeting |
Budgetierung |
|
bulk mailing |
Massenaussendung |
|
bulletin board / poster panel |
Plakatfläche / Großfläche |
|
bulletin board advertising / |
Großflächenwerbung / |
|
burst advertising |
stoßweise Werbung |
|
business advertising |
Wirtschaftswerbung |
|
business cycle |
Konjunkturzyklus |
|
business editor |
Wirtschaftsredakteur |
|
business magazines |
Wirtschaftspresse |
|
business section / |
Wirtschaftsteil |
|
buying offer / buying quotation |
Kaufangebot |
|
buyer / purchaser |
Käufer |
|
buyer analysis |
Käuferanalyse |
|
buyer behaviour |
Käuferverhalten |
|
buyer research |
Käuferforschung |
|
buyer's market |
Käufermarkt |
|
buyer's observation |
Käuferbeobachtung |
|
buying attitude |
Kaufeinstellung |
|
buying behavior |
Kaufverhalten |
|
buying decision |
Kaufentscheidung |
|
buying decision process |
Kaufentscheidungsprozess |
|
buying desire |
Kaufwunsch |
|
buying habit |
Kaufgewohnheit |
|
buying incentive |
Kaufanreiz |
|
buying influence |
Kaufeinfluss |
|
buying intention |
Kaufabsicht |
|
buying motivation |
Kaufmotivation |
|
buying motivation research |
Kaufmotivationsforschung |
|
buying motive |
Kaufmotiv |
|
buying pattern |
Kaufmuster |
|
buying phase |
Kaufphase |
|
buying power |
Kaufkraft |
|
buying probability |
Kaufwahrscheinlichkeit |
|
buying process |
Kaufprozess |
|
buying situation |
Kaufsituation |