|
cable channel |
Kabelkanal |
|
cable circuit |
Kabelleitung |
|
cable network |
Kabelnetz |
|
cable network operator |
Kabelnetzbetreiber |
|
cable operator |
Kabelbetreiber |
|
cable television |
Kabelfernsehen |
|
cable text |
Kabeltext |
|
cable TV advertising |
Kabelfernsehwerbung |
|
cable TV audience |
Kabelfernsehzuschauerschaft |
|
cable TV audience measurement |
Kabelfernsehzuschauermessung |
|
cable TV household |
Kabelfernsehzuschauerhaushalt |
|
cable TV viewer |
Kabelfernsehzuschauer |
|
cablecasting |
Kabelrundfunk |
|
cabling |
Verkabelung |
|
call report |
Kontaktbericht |
|
call-centre |
Call Center |
|
camera shooting angle |
Kameraeinstellung |
|
camera tracking |
Kamerafahrt |
|
campaign |
Kampagne |
|
capital letter |
Großbuchstabe |
|
caption |
Einblendtitel / Zwischentitel |
|
cartoon |
Karikatur |
|
cartoonist |
Karikaturist |
|
cartridge film |
Kassettenfilm |
|
case study |
Fallstudie |
|
cassette recorder |
Kassettenrekorder |
|
cassette recording |
Kassettentonband |
|
casting agency |
Casting-Agentur |
|
changeover |
Überblender |
|
changeover cue |
Überblendungszeichen |
|
channel |
Kanal |
|
channel audience |
Senderreichweite |
|
children's programme |
Kinderprogramm |
|
children's serial |
Kinderserie |
|
cinefilm |
Kinofilm |
|
cinema advertising / |
Kinowerbung |
|
cinema announcement |
Kino Werbeansage |
|
cinema poster |
Kinoplakat |
|
cinemagoer / moviegoer |
Kinobesucher |
|
circular letter |
Rundbrief |
|
circulation / coverage / distribution |
Verbreitung / Auflage |
|
circulation area |
Verbreitungsgebiet / Vertriebsgebiet |
|
circulation figure |
Auflagenhöhe |
|
circulation rate base |
Auflagengarantie |
|
clapstick |
Klappe (Film) |
|
classified ad(vertisement) |
Kleinanzeige |
|
classified ad(vertisement) column |
Kleinanzeigenrubrik |
|
classified advertising |
Kleinanzeigenwerbung |
|
client |
Auftraggeber / Kunde |
|
clipart |
Clipart |
|
clipping |
Presseclipping |
|
close-up (CU) |
Nahaufnahme |
|
clubbing offer |
kombiniertes Abonnement |
|
cognitive appeal |
kognitiver Reiz |
|
colour advertising |
Farbanzeigen |
|
colour overlap |
Farbüberlappung |
|
colour printing |
Farbkopie |
|
colour saturation |
Farbsättigung |
|
column |
Kolumne / Spalte |
|
column width |
Spaltenbreite |
|
column-millimetre |
Millimeterpreis |
|
combination buy |
Belegungskombination |
|
combination discount |
Kombinationsrabatt |
|
combined audience / |
Brutto Reichweite |
|
combined rate |
Kombinationstarif / -preis |
|
comedy play |
Komödie |
|
(to) comment on |
kommentieren |
|
commentary |
Kommentar |
|
commentator |
Kommentator |
|
commercial |
Fernsehspot / TV-Spot |
|
commercial advertising |
kommerzielle Werbung |
|
commercial art |
Werbegrafik |
|
commercial break / |
Sende-/Werbeunterbrechung, |
|
(to) commercialize |
vermarkten |
|
commercial sign |
Verkaufsplakat |
|
commercial station / private channel |
Privatsender |
|
commercial television |
Werbefernsehen |
|
commercial television viewer |
Werbefernsehzuschauer |
|
commercial time table |
Schaltplan (TV/HF) |
|
commercialization |
Vermarktung |
|
commission |
Provision |
|
communicate |
kommunizieren |
|
communication |
Kommunikation |
|
communication act |
Kommunikationsakt |
|
communication arts |
Kommunikationsberufe |
|
communication behavior |
Kommunikationsverhalten |
|
communication engineering |
Nachrichtentechnik |
|
communication environment |
Kommunikationsumfeld |
|
communication medium |
Kommunikationsmedium |
|
communication mix |
Kommunikationsmix |
|
communication model |
Kommunikationsmodell |
|
communication research |
Kommunikationsforschung |
|
communication sience |
Kommunikationswissenschaft |
|
communication structure |
Kommunikationsstruktur |
|
communication technology |
Kommunikationstechnologie |
|
communications effectiveness |
Kommunikationserfolg |
|
communicative dissonance |
kommunikative Dissonanz |
|
communicator |
Kommunikator |
|
community advertising |
kommunale Werbung |
|
community station broadcasting |
Kommunalrundfunk |
|
community station television |
Kommunalfernsehen |
|
(to) compare |
vergleichen |
|
comparision advertising |
vergleichende Werbung |
|
comparison |
Vergleich |
|
competing channel |
Konkurrenzsender |
|
competing program |
Konkurrenzprogramm |
|
competition |
Konkurrenz (Wettbewerb) |
|
competition legislation / |
Wettbewerbsrecht |
|
competition observation |
Konkurrenzbeobachtung |
|
competition research |
Konkurrenzforschung |
|
competitive edge |
Konkurrenzvorteil |
|
competitive-parity method |
Konkurrenzmethode |
|
competitor |
Konkurrent |
|
competitor's brand |
Konkurrenzmarke |
|
competitors' margin |
Konkurrenzspanne |
|
complaint |
Reklamation |
|
complete census |
Totalerhebung |
|
complimentary copy |
Freiexemplar |
|
complimentary subscription |
Freiabonnement |
|
composite method |
Kombinationsmethode |
|
composite page |
Anzeigenkollektiv |
|
compositor (typesetter) |
Schriftsetzer |
|
computer animation |
Computeranimation |
|
computer graphics |
Computergrafik |
|
consultancy |
Beratung |
|
consumer |
Konsument |
|
consumer advertising |
Publikumswerbung |
|
consumer analysis |
Verbraucheranalyse |
|
consumer goods |
Konsumgüter |
|
consumer goods advertising |
Konsumgüterwerbung |
|
consumer goods industry |
Konsumgüterindustrie |
|
consumer research |
Konsumentenforschung |
|
consumption |
Konsum |
|
consumption behavior |
Konsumverhalten |
|
consumption habit |
Konsumgewohnheit |
|
consumption pattern |
Konsummuster |
|
consumption research |
Konsumforschung |
|
contact / exposure |
Kontakt |
|
content analysis |
Inhaltsanalyse |
|
contents page |
Inhaltsverzeichnis |
|
continuous advertising |
kontinuierliche Werbung |
|
continuous roll printing |
Endlosdruck |
|
contrast control |
Kontrastregelung |
|
control desk |
Regiepult |
|
conversation rate |
Kauferfolg |
|
cooperative advertising |
Gemeinschaftswerbung |
|
copy |
Exemplar |
|
copy analysis |
Textanalyse |
|
copy deadline |
Redaktionsschluss |
|
copy strategy |
Copy-Strategie |
|
copy test |
Copy-Test |
|
copy writer (copywriter) |
Werbetexter |
|
copyright |
Copyright / Urheberrecht |
|
copyright law |
Urheberrechtsgesetz (UrhG) |
|
copyright notice |
Urheberrechtsvermerk |
|
corporate advertising |
Unternehmenswerbung |
|
corporate body / corporate personality |
juristische Person |
|
corporate design |
Corporate Design |
|
cost per commercial minute |
Preis pro Werbeminute |
|
cost per conversation factor |
Streuwertfaktor |
|
cost per exposure |
Kontaktpreis |
|
cost per inquiry |
Kosten pro Anfrage |
|
cost per order (CPO) |
Kosten pro Bestellung / Bestellkosten |
|
cost per return |
Kosten pro Antwort |
|
cost per sale |
Kosten pro Verkauf |
|
cost per thousand |
Tausendkontaktpreis (TKP) |
|
cost plus fee |
Kosten plus Pauschale |
|
cost-benefit analysis |
Kosten-Nutzen-Analyse |
|
cost-benefit-ratio |
Kosten-Nutzen-Verhältnis |
|
counter card |
Thekenaufsteller |
|
counter program |
Kontrastprogramm |
|
coupon |
Coupon / Gutschein |
|
cover |
Umschlag (Zeitschrift) |
|
cover picture |
Titelbild |
|
cover story |
Titelbericht |
|
coverage |
Reichweite |
|
coverage / media consumption |
Mediennutzung |
|
coverage analysis |
Nutzungsanalyse / Reichweitenanalyse |
|
coverage area |
Streubereich |
|
coverage trend |
Reichweitenentwicklung |
|
coverage waste |
Streuverluste |
|
crawl roll |
Textwalze |
|
creative director |
Kreativdirektor |
|
creative group |
Kreativgruppe |
|
creative idea generation |
Kreativitätsmethode |
|
creative strategy |
Kreativstrategie |
|
creativeness |
Kreativität |
|
credit |
Gutschrift |
|
cross section |
Querschnitt |
|
cross-sectional survey |
Querschnittsbefragung |
|
cross reference |
Querverweis |
|
cross stroke |
Querbalken |
|
criterion of advertising effectiveness |
Werbeerfolgskriterium |
|
cultural magazine |
Kulturzeitschrift |
|
cumulation effect |
Kumulationseffekt |
|
cumulative coverage |
kumulative Reichweite |
|
curve of exposure distribution |
Kontaktverteilungskurve |
|
cushion broadcast |
Überbrückungssendung |
|
cut-in commercial |
Werbeunterbrechung |
|
cutter / editor |
Cutter(in) |