|
daily newspapers |
Tageszeitungen |
|
daily press |
Tagespresse |
|
data |
Daten |
|
data export |
Datenexport |
|
data highway |
Datenautobahn |
|
data protection |
Datenschutz |
|
daytime service range |
Tagesreichweite |
|
daytime television |
Nachmittagsfernsehen |
|
dealer advertising |
Händlerwerbung |
|
dealer promotion rebate / |
Werbekostenzuschuss (WKZ) |
|
dealer survey |
Händlerbefragung |
|
deception |
Irreführung |
|
deceptive advertising |
irreführende Werbung |
|
decision maker(s) |
Entscheidungsträger |
|
decoder |
Decoder |
|
delivery date |
Liefertermin |
|
delivery ticket |
Lieferschein |
|
demand |
Nachfrage |
|
demand for consumer goods |
Konsumnachfrage |
|
demand for information |
Informationsnachfrage |
|
demand for luxury goods |
Luxusbedarf |
|
demographic |
demographisch |
|
demoscopy |
Demoskopie |
|
density of communication |
Kommunikationsdichte |
|
depth interview |
Tiefeninterview |
|
depth of space |
Anzeigenhöhe |
|
desk-top publishing (DTP) |
Desk Top Publishing (DTP) |
|
diffusion of information |
Informationsverbreitung |
|
digital TV |
digitales Fernsehen |
|
digitalisation |
Digitalisierung |
|
direct-action advertisement |
Kaufwerbemittel |
|
direct-action advertising |
Kaufwerbung |
|
direct-action marketing |
Kaufaktmarketing |
|
direct-distribution advertising |
Wurfsendung |
|
direct marketing |
Direktmarketing |
|
direct response advertising |
Rücklaufwerbung |
|
directional coverage |
regional begrenzte Reichweite |
|
director-general |
Intendant |
|
director-general's office |
Intendanz |
|
discount |
Rabatt |
|
discount list |
Rabattstaffel |
|
dispatch |
Versand |
|
dispersion |
Streuung |
|
display stand |
Warenaufsteller |
|
distribution |
Vertrieb |
|
distribution analysis |
Verbreitungsanalyse |
|
distribution of market power |
Marktmachtverteilung |
|
distribution rights |
Verleihrechte |
|
distributor's film |
Verleihfilm |
|
double page spread |
Doppelseite |
|
double-carding |
Zweifachbelegung |
|
double-page spread exposure (DPS exposure) |
Kontakt pro Doppelseite |
|
downward trend in subscription |
Abonnentenschwund |
|
dry rehearsal |
Drehprobe |
|
dummy magazine |
Nullnummer |
|
duration of transmission |
Sendedauer |