|
magazine |
Zeitschrift / Magazin |
|
magazine publisher |
Zeitschriftenverlag |
|
magazine size |
Zeitschriftenformat |
|
magazine subscriber |
Zeitschriftenabonnent |
|
magazine subscription |
Zeitschriftenabonnement |
|
magazine trading |
Zeitschriftenhandel |
|
magnetic tape |
Magnetband |
|
mail circulation |
Versandauflage |
|
mail out |
aussenden |
|
mailing list |
Verteiler |
|
main target group |
Hauptzielgruppe / Kernzielgruppe |
|
main transmitter |
Hauptsender |
|
major sales area |
Hauptabsatzgebiet |
|
manuscript |
Manuskript |
|
margin of profit(s) |
Gewinnspanne |
|
(to) market |
vermarkten |
|
market acceptance |
Marktakzeptanz |
|
market adjustment |
Marktanpassung |
|
market analysis |
Marktanalyse |
|
market behavior |
Marktverhalten |
|
market configuration |
Marktkonstellation |
|
market coverage |
Marktabdeckung |
|
market data |
Marktdaten |
|
market decision |
Marktentscheidung |
|
market differentiation |
Marktdifferenzierung |
|
market domination |
Marktbeherrschung |
|
market entry |
Markteintritt |
|
market expansion |
Marktexpansion |
|
market exploration |
Markterkundung |
|
market extension |
Marktausweitung |
|
market fluctuation |
Absatzschwankung |
|
market forecast |
Marktprognose |
|
market fragmentation |
Marktfregmentierung |
|
market growth |
Marktwachstum |
|
market innovation |
Marktneuheit |
|
market intelligence |
Marktinformation |
|
market investment |
Marktinvestition |
|
market launch |
Markteinführung |
|
market leader |
Marktführer |
|
market margin |
Marktspanne |
|
market observation |
Marktbeobachtung |
|
market orientation |
Marktorientierung |
|
market penetration |
Marktdurchdringung |
|
market performance |
Marktleistung |
|
market policy |
Marktpolitik |
|
market potential |
Marktpotenzial (MP) |
|
market power |
Marktmacht |
|
market reach |
Marktreichweite |
|
market regulations |
Marktordnung |
|
market research |
Marktforschung |
|
market research design |
Marktforschungsplan |
|
market research institute |
Marktforschungsinstitut |
|
market research intelligence |
Marktforschungsinformation |
|
market research technique |
Marktforschungsverfahren |
|
market resistance |
Marktwiderstand |
|
market response |
Marktreaktion |
|
market saturation |
Marktsättigung |
|
market segment |
Marktsegment |
|
market share |
Marktanteil |
|
market share of listeners |
Hörermarktanteil |
|
market share of readers |
Lesermarktanteil |
|
market size |
Marktgröße |
|
market specialization |
Marktspezialisierung |
|
market split |
Marktspaltung |
|
market structure |
Marktstruktur |
|
market study |
Marktstudie |
|
market survey |
Marktbefragung |
|
market transparency / |
Markttransparenz |
|
market vacillation |
Marktschwankung |
|
market value |
Marktwert |
|
market want |
Marktkapazität |
|
market zoning |
Marktabgrenzung |
|
marketability |
Marktfähigkeit / Marktreife |
|
marketing |
Marketing |
|
marketing budget |
Marketingbudget |
|
marketing concept |
Marketingkonzept |
|
marketing objective |
Marketingziel |
|
marketing plan |
Marketingplan |
|
marketing services |
Marketingservice |
|
marketing tool |
Marketinginstrument |
|
marketing-mix |
Marketing-Mix |
|
mass communication |
Massenkommunikation |
|
mass circulation |
Massenauflage |
|
mass market |
Massenmarkt |
|
mass media |
Massenmedien |
|
masscirculation paper |
Massenblatt |
|
master tape |
Originalaufzeichnung |
|
means of communication |
Kommunikationsmittel |
|
measurement of exposure |
Kontaktmessung |
|
measurement of media coverages |
Reichweitenmessung |
|
media agency |
Mediaagentur |
|
media agreement |
Mediavertrag |
|
media analysis |
Mediaanalyse |
|
media buying |
Mediaeinkauf |
|
media buying order |
Streuauftrag |
|
media category |
Mediengattung |
|
media comparison |
Mediavergleich |
|
media consultancy |
Mediaberatung |
|
media consumption |
Mediennutzung |
|
media consumption behaviour |
Mediennutzungsverhalten |
|
media consumption habit |
Nutzungsgewohnheit |
|
media credibility |
Mediaglaubwürdigkeit |
|
media data |
Mediadaten |
|
media exposure |
Werbeträgerkontakt |
|
media legislation |
Medienrecht |
|
media mix |
Media-Mix |
|
media objective |
Mediaziel |
|
media performance analysis |
Streuwertanalyse |
|
media plan |
Mediaplan |
|
media planning |
Mediaplanung |
|
media policies |
Medienpolitik |
|
media preference |
Medienpräferenz |
|
media research |
Mediaforschung |
|
media response |
Medienresonanz |
|
media schedule |
Streuplan |
|
media selection |
Mediaselektion |
|
media strategy |
Mediastrategie |
|
media supplier |
Medienvertreter |
|
media weighting |
Mediagewichtung |
|
medium close-up (MCU) |
Halbnahaufnahme |
|
medium long shot (MLS) |
Halbtotale |
|
men's magazines |
Männermagazine |
|
merchandising |
Verkaufs-/Absatzförderung |
|
message marketing |
Kommunikationsmarketing |
|
minimum audience rating |
Mindesteinschaltquote |
|
minimum circulation |
Mindestauflage |
|
minimum showing |
Mindestbelegung |
|
mobile shop |
Verkaufswagen |
|
model of buying |
Kaufverhaltensmodell |
|
monthly magazine |
Monatszeitschrift |
|
morning program |
Vormittagsprogramm |
|
motion picture, movie |
Film |
|
multicoloured |
mehrfarbig |
|
multiple reader |
Mehrfachleser |
|
multiplier |
Multiplikator |